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Year: 2023
Drive-By Musings
What do you think American automobiles will be like in 2043?
A while back I asked Indie Auto readers, “If you could have foreseen the future in high school, would today’s cars surprise you?” George Denzinger subsequently suggested in our “Story Ideas Bank” that we prognosticate […]
Design Notes
Is Tesla Cybertruck a brilliant breakthrough or a gimmick?
(EXPANDED FROM 3/12/2021) When Tesla’s Cybertruck was unveiled a few years ago, Electrek commentator Benjamin Winters (2021) dismissed the design as “objectively bad.” When he received pushback, Winters countered by arguing that “I’m an industrial […]
Letters to the Editor
Paul Niedermeyer updates his thinking on origins of 1962 Plymouth and Dodge
Paul Niedermeyer stopped by Indie Auto to share his current thinking about the downsizing of the 1962 Plymouth and Dodge. This is a response to a story we ran almost two years ago entitled, “Did […]
Letters to the Editor
U.S. automakers adapted to Brazilian market car designs from elsewhere
CP sent in the following letter, which may have been in response to our story, “Brazilian Volkswagens show automaker’s struggle for a post-Beetle look.” I have been following the Brazilian car scene for a few […]
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Media Analysis
AROnline may get a reprieve and Jalopnik fiddles with AI-written content
Good news and bad news on the automotive media front. The good news is that AROnline has had a number of offers by individuals and groups to keep the website online, at least as an […]
Auto Paedia
Brand management: The tail that now wags U.S. auto industry
(UPDATED FROM 8/21/2020) Peter DeLorenzo (2018) has argued that brand management “is now the Number 1 priority in this business.” The reason is that a “democratization of technology and luxury” has leveled the playing field. […]
Letters to the Editor
Why General Motors didn’t realize that Oldsmobile was in trouble
Our “Story Ideas Bank” sometimes morphs into debates about specific historical events. George Denzinger recently weighed in on the death of Oldsmobile. This is a thoughtful analysis so I am elevating it to the front page. […]
Design Notes
1961-63 Imperial: Ode to Virgil Exner’s neo-classical excesses
(EXPANDED FROM 3/19/2021) Virgil Exner was a champion of neo-classical styling throughout his career. His best designs were arguably a handful of 1950s Chrysler show cars but his most influential work didn’t come until later. […]