1968 Chevrolet Corvette and a manly man. Alone.

In his rousing introduction to Auto Extremist’s annual “Brand Image Meter,” Peter DeLorenzo (2018) argues that “image wrangling is now the Number 1 priority in this business.” The reason is that a “democratization of technology […]

Ron Kowalke has put together a handy source of data about American independents. As with other Standard Catalog volumes, this 400-page book has some data gaps. This book can be exceptionally dense reading even for a […]

(EXPANDED FROM 11/13/2020) When writing about the 1953-54 Plymouth, I wondered whether there could have been a compromise between the practicality of Chrysler head K. T. Keller and the trendiness of his successor, Tex Colbert. Let’s apply that question to […]