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HomeGTO

GTO

1970 Pontiac GTO
Links

Motor Trend gushes about the 1970 Pontiac GTO — right before it tanks

December 5, 2025 Steve 5

(UPDATED FROM 12/4/2023) Nineteen-seventy would be disastrous for the Pontiac GTO, but you’d never guess that from a Motor Trend article at the beginning of the model year. Indeed, Bill Sanders wrote that Pontiac’s muscle […]

1966 Oldsmobile 442
Data Dive

Did smaller cars cannibalize GM’s premium-priced big cars in the 1960s?

November 25, 2025 Steve 31

(EXPANDED FROM 12/1/2023) The introduction of compacts for Pontiac, Oldsmobile and Buick represented a major change for these General Motors’ premium-priced brands. Did they help sales grow in a changing marketplace? Or did smaller cars […]

1970.5 AMC Gremlin
Drive-By Musings

How much did postwar automakers decontent cars to keep the price down?

February 10, 2025 Steve 6

Indie Auto commentator Peter Wilding (2025) raised a good point when noting that he “never understood the idea of deliberately decontenting a car to be able to advertise a lower price, when hardly anyone actually […]

1965 Pontiac Grand Prix
Links

Road Test columnist attacks Motor Trend for Car of Year awards to Pontiac

February 6, 2025 Steve 16

(EXPANDED FROM 6/26/2023) The June 1968 issue of Road Test magazine took its rival, Motor Trend, to task for anointing the Pontiac GTO as Car of the Year. Columnist Byron Bloch argued that the award […]

1968 Dodge Charger
History

1968-70 Dodge Charger: Who should get credit?

January 14, 2025 Steve 10

(EXPANDED FROM 12/29/2023) This is another Indie Auto story that has received a fair amount of blowback. For example, one presumably former reader alleged that I was a “Chevy fanboy” because I called the 1968-70 […]

1969 Pontiac GTO
Design Notes

Retired designers ponder a once and future Pontiac GTO

October 23, 2020 Steve 1

For 2020 the League of Retired Designers solicited artwork for a contemporary Pontiac GTO. Dean’s Garage recently posted the submissions — and they are well worth viewing (go here). When introducing the submissions, David Mcintosh […]

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